Design of our Online World: Trust, Ethics and Integrity

In order to celebrate World Usability Day we follow the theme that they set, this years theme – Design of our Online World: Trust, Ethics and Integrity.

This year's theme focuses on how the internet has transformed our lives and reduced the world to a global village. From work meetings to medical appointments, many of our daily activities have turned virtual. We are now faced with the challenges of designing for our online world:

– How do we create trust in the online environment?
– What are the ethical implications of our designs?
– How do we design for accessibility, to ensure that everyone can use our designs?

In this years theme, we seek to explore online design systems that are helping us stay connected, learn and grow in these transformational times. Through this theme, we aim to address important issues such as Dark patterns and Ethical design, Designing for Trust, and Diversity, Equity and Inclusion.

Policy for COVID-19

We are monitoring the COVID-19 situation closely. We will be selling tickets to the physical conference and also sell digital tickets. On the 15th of August, we will make a decision if we will have a physical conference or not. If we won't have a physical conference the following will apply:

  • The conference will be conducted 100% digitally. Your ticket will be converted to a digital ticket, and if you have paid more you will get a refund on the difference. 

Contact us at if you have any questions.

Digital and physical conference = ❤ LOVE ❤

STHLM Xperience Conference 2021 will be both a digital conference and a physical conference at the same time! Our ambition is to create an amazing experience for both digital participants as well as participants at our physical conference. It is a participatory conference with lectures, practical tips, and workshops. Speakers on stage are experts in their field. 

Our design principle for the conference will be digital conference first. We believe that if we design the conference for our digital participants we will be able to design a great experience for our participants visiting our physical conference.

Date: 11 November 2021 (World Usability Day)
: Digital or 7A Posthuset, Vasagatan 28, 111 20 Stockholm, Sweden
: Doors open at 8:00, conference starts at 9:00 (CET)

For me? 
If you are a Visual Designer, Service Designer, UX Designer or someone interested in the area (e.g. manager or developer) we know that you will learn something new that you can bring back to work. 


Ami Hemviken

Ami Hemviken is a human behaviorist and she is repeatedly engaged as host and MC at large conferences. This thanks to her humorous and engaged way of managing both speakers and audience. She is also herself one of the most well known and popular speakers in Sweden and she has won prizes such as Speaker of the year and Most booked speaker in Sweden. Amis way of making contact with the audience is unique and she will give you both laughters and insights about typical human behaviors. Amis motto is: It’s not the thought that counts - so she will challenge you in order to actually DO something about all the inspiration you will get during the conference. 

Read more

Call for speakers

Are you one of our speakers? Suggest yourself or someone else. Here are some example of areas that we would love to cover: dark patterns, UX writing, accessibility, visual design, design trends, inclusive design, service design, ways of working, sustainable design and innovation. Or something that we haven't thought of yet! Each speech will be 15 minutes long. 

Send us an email with your suggestion to



Maybe you


This year's physical conference will be at 7A Posthuset. The main stage in one of the two atriums with beautiful light and capacity for up to 400 people, and break out sessions, lunch, and mingle will be in the other. 

7A know that food and drink are an important part of a successful and inspiring. There will be breakfast, lunch, and fika and coffee and tea served all day. Vegetarian or vegan? Allergies? No problem, just let us know.

Conference Venue

We are still exploring what digital venue we will use and will keep you posted.

Our physical venue is Posthuset, located at Stockholm's most accessible address (Vasagatan 28, 111 20 Stockholm) which makes it easy to get to. Not liking the stairs? There is an accessibility adapted entrance at Mäster Samuelsgatan 70.

• 1 minute to Stockholm Central Station
• 1 minute to Arlanda Express


Contact us at if you have any questions or feedback about the event. See you at the conference!

Veronica Wallström

Tommy Marshall

Sanni Nyström

Frans Tverin

Leila Englund

We hope to see you on November 11th.