As product teams, we focus on designing for "delight" and aim to deliver experiences that create positive emotions. But, not every experience needs to be delightful - this talk will show you why.
Emily highlights the importance of "thinking about what can go wrong" when we're designing experiences. She shares personal stories and reflections to help you see first-hand the impact of why we must consider people's emotions and contexts.
She’ll arm you with actionable tips and tricks to help you bring risks, and emotional design into your daily thinking.
Somewhere along the way, we moved towards only designing ideal journeys, MVPs, focussing on individual screens rather than the overall system, and leaving people to feel like they're edge-cases.
Emily wants to change that.
Having experience working amongst highly regulated, and emotionally charged industries, Emily's core purpose is to raise awareness of the impacts products and services can have on the people experiencing them, and the consequential impacts to businesses.
Emily spent many years designing unhappy paths, context, inclusion, behaviours, emotions. Now, her mission is to help as many designers and businesses bring this thinking into their day-to-day thinking.