Design for the Future We Want

Design has a huge impact on people’s lives and the environment. A product or a service can make it or brake it very quickly. But what products and services last in the long run? What we design today can have a lasting impact on the world and that means that we need to design for a sustainable future.

One part starts with the basic knowledge of our own brain. We need to begin with the understanding of how our brain works, and how it is designed for a time and a lifestyle that we no longer live in. How does digital interfaces, products and services help us in our daily lives and can we combine these with design for a sustainable world?  

This year's keynote speaker will be talking about how we as humans are going to last in a stressful environment and at the same time be able to perform at top.

Date: 14 November 2019 (World Usability Day)
Location: Operaterrassen 

Keynote speaker

Katarina Gospic

From Caveman to Avatar

The technical development is going in a rapid pace but we have the same brain today as forty thousand years ago. How do we lead people through constant change and prepare them for the future? During this lecture Dr Gospic teaches you where in the brain you find the motivation button, which button to avoid and what the future holds.

Katarina Gospic

Katarina Gospic is an M.D., Ph.D. and a M.Sc. in Physiology from the Karolinska Institute. She has 15 years of experience in brain research and neuroeconomics. Dr. Gospic is an entrepreneur and 2018 she started as the Director of Neuroscience at the VR/AR company Spinview Global to work with ehealth and prop tech. She has several years of experience lecturing, both within and outside academia, and has an ability to make difficult things easy to understand and implement abstract research into actions that boost health, performance and wellbeing. Dr. Gospic is the author of six books and a frequent guest in media.

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Andrea Rognan

Conversational design – talk with your users

We are supposed to talk more with our machines. Chatbots and smart assistants promise human conversations that make everyday life even easier. They are intended to be intuitive, delightful, and efficient. Many are not. Conversational design is a new design discipline, but the basics of it are not revolutionary. It covers how we work with language and content in all interfaces, including chatbots and smart assistants. Andrea base the principles of conversational design on plain language, user experience design, and sociolinguistics. Some of the principles are simple. Be upfront about the limits of technology and manage your users' expectations. Handle errors in a constructive and empathetic way. Utilize personality to create delight and maintain trust. Andrea have also been allowed to test these out – and faced how new technology can create both great opportunities and serious pitfalls for communication.

Andrea Rognan

Andrea Rognan is a content designer and language consultant at NTB Arkitekst. The past few years, she has developed content in conversational user interfaces for both governmental institutions and private companies in Norway. Her background is from copywriting and science communication. She has a masters in modern rhetoric. There, she studied conversation analysis and sociolinguistics. This is something she has included in her work with conversational interfaces – in search of a more human way of communicating through machines.

Martin Christensen

Building the right thing in the right way

Most companies focus on refining their process for delivering services and products with high quality in a short amount of time. But, if what gets delivered doesn’t solve an actual problem, neither time or quality matters. And, if this requires the company to put in long hours to mend the situation, this is not sustainable neither for the business nor for the workers. It is simply a colossal waste. This talk aims to give you one universal canvas for building the right thing and one universal canvas for working in a sustainable way. The first is called Discovery and the latter Modern Agile.

Martin Christensen

Martin has been helping people using and building services and products through well-founded UX design and collaborative Agile coaching since 2001. His goal is to always create something that is better than the current state – better for the coworkers, for the business and for the users. Today, Martin is a coach and mentor at Claremont Xperience Design.

Jane Ruffino

Words as design: writing our way to a better future

When we use language in products and services, we express our values, both what we’ve inherited and what we intend to act on. Words can help people feel like something is made just for them, and they can marginalize others as ‘edge cases’. That’s why UX writing isn’t just the latest fad, it’s essential to the things we make today, and the world they contribute to. Language is one of the oldest and simplest interfaces, but making it simple for users is a lot more collaborative and complex than it often seems. And as interface design expands into areas like voice and chat, it’s never been more urgent to put thoughtful language into the core of design processes. This talk will show you how to use a content style guide and conversational principles to help make inclusivity part of usability, and design the language of a better future for all.

Jane Ruffino

Jane Ruffino is a Stockholm-based content designer and UX writer. She is co-founder of content design consultancy, Character, which helps organizations in Europe and North America to use language to shape products and services. Jane is also an archaeologist, researching issues around digital data and the heritage of the future, and is a doctoral candidate at Södertörns Högskola.


Caroline Ravn

Caroline Ravn is one of few female magicians in the world. She has received several medals in magic competitions, both in Sweden and in Scandinavia. She was awarded ‘Most Inspiring Person of the Year’. Her show has sold out in theaters from Stockholm to New York. She takes on the audience with charm, magic and humor. 

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Need a place to stay?

If you need to travel to Stockholm and find accommodation we have been doing some research for you. This year STHLM Xperience Conference has a deal with Hobo Hotel.

“A city center hub. Hobo is a boutique hotel in Brunkebergstorg in central Stockholm – but it’s far more than just a hotel. Hobo is our idea of community. A place where we live, work, create, learn and have fun together."

Read more about the offer from Hobo Hotel.

Conference Venue

The conference will be held at Operaterrassen. Operaterrassen is located at Karl XII:s torg, only a few minutes from the subway or tram.


Contact us at if you have any questions or feedback about the event. See you at the conference!