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Welcome to STHLM Xperience Conference!

SXC 2025 is a must-attend hybrid conference for professionals in UX design, product development, and technology. Our conference brings together UX designers, developers, product managers, and innovators from around the world to discuss the future of design and how it impacts the way we live and work.

Through a blend of keynotes, interactive workshops, and networking sessions, SXC 2025 offers a valuable platform for learning and collaboration, tailored to the needs of both physical and digital attendees.

To celebrate World Usability Day, we are embracing this year's theme! Check out our previous events while we get ready for another great celebration.

Is SXC for me?

  • Yes, if you are a Visual Designer, Product designer, UI designer, Service Designer, UX Designer or lead a team of designers and want to discover cutting-edge strategies for user experience and product design.
  • Definitely, if you are work with product development like PO, manager or developer and want to explore how UX design can drive innovation and sustainability.
  • Absolutely, if you are a design student or freelance designer and want to expand your professional network within tech.

Register now and be a part of SXC 2025!

2025 Theme: Emerging Technologies and Human Experience

Emerging technologies like artificial intelligence, augmented reality, and immersive interfaces are transforming human interactions with digital systems and environments. As these innovations rapidly evolve, it is crucial to prioritize user privacy, build robust trust mechanisms, and maintain human-centered design principles. By thoughtfully integrating technological advancements with ethical considerations, we can create digital experiences that are not only powerful and innovative but also respectful of individual needs and rights.


Ready to share your thoughts? Become our speaker

Why join SXC?

Networking

Expand your professional network and create meaningful connections with like-minded designers.

13 inspiring talks

Gain latest insights form design communities in different countries and engage with industry experts.

After conference

After the day full of knowledge, let's get on the dancefloor and have some fun!

6 workshops to choose from

Participate in hands-on workshops and enhance your skills in various design parts.

Inspiration and new insights

Get a ton of advice and practical examples to bring with you back to work.

Speakers

Andre Fangueiro Head of Design @Tietoevry
The Future of UX: AI-Enhanced Workflows and Beyond

AI is no longer a futuristic concept it’s here, reshaping how designers work, create, and innovate. But how do we ensure AI enhances, rather than replaces, the human touch in UX?
In this session, we’ll dive into:
- AI’s role in UX workflows—from research to prototyping and beyond
- The shift from human-led to AI-empowered design
- How to integrate AI tools effectively without losing creativity
- The impact of AI on productivity, decision-making, and personalization

Key Takeaway: AI won’t replace designers but designers who embrace AI will redefine the future of UX.

About Andre Fangueiro

Andre Fangueiro is a seasoned design and innovation leader with a career spanning over two decades across Europe. With a background in Design, Andre has worked with global brands such as Canon, Nestlé, Giant Bicycles, Invacare Medical, and Laerdal Medical, as well as pioneering startups.

Currently serving as the Head of Design at Tietoevry and the Founder of Human-Lab.eu, Andre specializes in creating human-centered experiences, shaping design strategies, and driving innovation at the intersection of technology and business.

Tetiana Gulei Senior UX Designer @ONWARD Medical
Generative AI for Engaging User Storyboards

Storyboards are the best way to illustrate the user journey and highlight pain points. Creating detailed and well-crafted storyboards, however, can be time-consuming and challenging when inspiration doesn't come quickly. AI image generators offer a solution by creating unique and engaging visuals for storyboards based on short, simple text prompts.
Join me in this talk to discover how Generative AI tool, Adobe Firefly, can create storyboards that effectively tell a story, spark emotions, and communicate a clear message to your team and stakeholders. Through different case studies, you will discover how to create dynamic characters, set scenes, and visualize concepts that resonate with your team and stakeholders.

Tatiana will also hold a workshop: 

In this workshop, we'll get more hands on where you'll create your own AI visuals for your storyboards. You'll learn how to write effective text prompts in Adobe Firefly, develop engaging characters and scenarios using AI, and work with reference images to maintain consistent visuals across your storyboards scenes.

About Tetiana Gulei

Tetiana is a Senior UX Designer based in the Netherlands. Starting her career as an engineer, she developed a passion for user-centric and accessible design, together with an interest for technology and innovation. She also shares her UX expertise through conference talks and LinkedIn Learning courses on various UX topics, reaching over 50,000 students worldwide.

Annelie Tinworth UX Content Design Lead @ Volvo Cars
Prompt like a content designer

"Words don't come easy," especially when they aren't your usual design element. But with the right frameworks and prompting techniques, they can become more manageable.

Join Annelie for an engaging exploration of practical frameworks and prompting strategies that will help you craft compelling content that resonates with your users—both with and without the assistance of AI.

In this interactive session, you will:

- Learn essential techniques for crafting clear and impactful messaging in user interfaces.

- See concrete examples that illustrate these techniques in action.

- Gain practical confidence to care for the words in the user experience, regardless of your role in the development process.

This is an opportunity to enhance your content creation skills and build a pragmatic toolbox that elevates your design practice.

About Annelie Tinworth

Annelie is the UX Content Design Lead at Volvo Cars, overseeing customer support content across in-car, app, and web platforms. With nearly two decades of experience in UX, content and localization, she has worked with global teams in fin-tech (Klarna), consumer goods (Dometic), lifestyle (Nike), and software (Bluebeam).

Annelie embraces AI as a tool to enhance her craft, blending content design with analytical systems thinking and creativity. Some call it 'content engineering'. She calls it 'frustrating fun'. Based in Stockholm, she enjoys kite surfing and sharing her knowledge as a speaker and mentor in the design community.

https://www.linkedin.com/in/an... 

Calling for sponsors and speakers

Suggest yourself or someone else. We will be selecting speakers continuously, so be sure to send us your material and ideas as soon as possible.

Contact us at  sthlm.xperience@zingtongroup.com  if you have any questions or feedback about the event. See you at the conference!

Ticket prices

We offer different ticket prices depending on when you purchase your ticket. You can choose between joining us On-site in Stockholm, from anywhere Online or combining the experiences with our afternoon tickets where you join after lunch at Posthuset.

Ticket type Pre-Sell 30/1 Super Early Bird 31/5 Early Bird 15/9 Regular ticket 30/10 Old owl 12/11
On-site 3000 3995 5995 7995 9995
Online 1000 1250 2050 2850 2850
Afternoon N/A 3000 4250 5500 6995

*All prices are excluding VAT and in SEK.

Discounted tickets

For groups of more than 5 On-site tickets we offer 20% discount and for more than 10 digital tickets we offer 50% discount (use the Group ticket batches in the checkout. If you are a student please contact us for an discount code.

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