What to expect as a digital participant

We often talk about “getting a seat at the table.” But what does it take for design to earn that seat, and keep it?This talk introduces a practical framework for understanding and communicating the business value of design. Through real-world examples from Tele2 and other large organizations, we’ll explore how design drives both direct impact; measurable outcomes like increased conversion, reduced costs, and smarter business models and indirect impact; building trust, retention, and long-term growth.We’ll also look at what makes these efforts succeed (or fail) and how connecting design practice to business goals turns “getting a seat at the table” into becoming part of the business itself.

Designers often talk about wanting to influence early and having “a seat at the table”, but what does it actually take to earn trust and influence in business decisions that impact design and customer experience? In this hands-on workshop, we’ll explore practical ways to connect design practice to measurable business value. We will talk about real examples of successes and failures that illustrate how design can become a trusted partner in corporate decision-making. Together, we’ll reflect on strategies that work, pitfalls to avoid, and how to build long-term credibility for design within organizations.

Key takeaways

• Concrete tools and stories on how to to link design activities to business outcomes in a clear and credible way.
• Practical methods to position design as a strategic partner, not just a service provider.
• Inspiration and tools for gaining trust and influence with stakeholders and executives.