We hope to see you on November 13th.
Workshop session 1 – 10:30
Cori Widen & Beccy Poole User Research Lead & User Research Manager @Photoroom
Cori Widen is a user research leader with more than 13 years of experience in tech and works with product and design teams on understanding their users and meeting user needs. At Photoroom, she's taking a human and AI driven approach while leading the user research function.
Beccy brings together experience from startups focused on connected medical devices and AI-driven digital products, helping teams uncover user needs and translate them into meaningful product opportunities.
Workshop: Combine humans and AI to get fast, actionable user insights
Collecting and utilizing user insights in the product design process is often seen as ideal, but time consuming. We'll learn practical strategies for humans and AI to work together to get fast and impactful insights.
Key takeaways:
- Learn a framework for using both human ingenuity and AI to generate insights about users in the design process
- Learn prompting strategies for analyzing user interview sets and usability tests with ChatGPT when testing prototypes, copy, and competitors
Ramya ThalmannSenior Product Designer @Deel
Ramya is a Senior Product Designer at Deel, with over nine years of experience designing SaaS platforms across fintech, HR tech, and payroll. Her expertise spans 0→1 product building, product strategy, and leading end-to-end design. A career highlight includes designing an analytics platform from scratch that was later recognized by Forbes as the #1 reporting system in its category. She is passionate about building scalable, user-focused products that drive business growth.
Workshop: How to design AI products people actually trust
AI is powerful but unpredictable. How do you build user confidence when the system itself is not always reliable? In this hands-on workshop, you will explore a practical framework for turning uncertainty into confidence. You will learn how to communicate clearly, give users meaningful control, and design safety nets that make AI features feel dependable when integrated into complex products and existing workflows.
Panel Discussion: Human VS AI in research and design
In today’s design landscape, AI is no longer a distant concept — it’s a creative partner. From synthetic personas and vibe-coded prototypes to deeply personalized experiences, AI is reshaping how we explore, test, and build. At the same time, human-centered research, design craftsmanship, and the pursuit of perfection remain vital to creating meaningful and resonant products.
This panel brings together voices from both worlds to explore how human insight and machine intelligence can co-evolve. What have we learned from early adoption? How do we design with — not just for — AI? And what does the future hold when intuition and computation collaborate?
Yelena Koselnik OlovssonIndependent UX Leader & Designer
Yelena Koselnik Olovsson is a senior UX leader and designer with over a decade of experience bridging user needs, technology, and business goals. After several years as Head of UX at Cartina, she recently launched her own practice to help organizations strengthen their UX capabilities, solve design challenges, and build collaborative, human-centered products and teams.
Yelena has led design work for companies such as CDON, Coop, and Sveaskog, and contributed to Hyper Island’s Human-Centered Design program as an industry leader and workshop facilitator. Known for her hands-on approach, curiosity, and ability to bring clarity to complex projects, she helps teams design meaningful digital experiences that balance user needs and business goals.
Digital Workshop: Collaboration Rewired: A Lean Coffee on Thriving in Tech-Accelerated Teams
Emerging technologies are transforming how we work—bringing both exciting possibilities and new tensions. When AI becomes a creative partner, prototyping happens overnight, and teams experiment with powerful new tools, collaboration can get complicated. In this interactive Lean Coffee session, we'll co-create the agenda with topics that matter to us right now. We'll discuss real challenges and opportunities, vote on what to explore, and learn from each other's experiences navigating this shift. Whether you're trying out AI-assisted workflows, maintaining alignment at AI speed, or figuring out new team rituals when machines join the mix, this is your space to connect and think together. Join us in our AR room in Co Society to share, question, and explore what effective collaboration looks like when technology moves faster than our processes.
Workshop Session 2 – 13:00
Oliver SchöndorferTypography Consultant & Founder @Pimp my Type
Oliver Schöndorfer is a typography expert and UI designer from Austria, helping UX and design teams improve digital products through smarter type. With 15+ years of experience, he empowers designers to boost usability, accessibility, and brand consistency. Through Pimp my Type, the Font Friday Newsletter, and consulting, he shares practical insights in a uniquely fun and engaging way. When he’s not geeking out over type, he’s hiking with his wife, takes care of their three girls, or hand-grinding coffee – because details matter everywhere.
Bad Typography Kills
Typography is a key part of every design – yet it’s often an afterthought, until something goes seriously wrong. What do IKEA’s off-putting Verdanagate, the wrong movie winning an Oscar, and Apple’s Liquid Glass disaster all have in common? They show that typography isn’t just about aesthetics – it’s a critical part of user experience.
For UX designers, type isn’t decoration – it’s structure, clarity and tone. The right typographic choices can guide users, build trust and even increase conversions.
In this fun, fast-paced session, you’ll sharpen your eye for type and walk away with practical tips to make your digital product clearer, more effective, and far better for your users. Learn how to transform typography from a silent killer into one of your most powerful tools for crafting standout user experiences.
Workshop: Typography CPR
Bad typography hurts users – but the good news? Most issues are totally fixable, if you know what to look for.
In this fun, hands-on workshop, you’ll learn how to triage common type emergencies and bring your designs back to life.
We’ll cover how to:
- Spot font choice red flags (before they blow up your layout)
- Fix broken visual hierarchies and messy reading flows
- Catch and prevent common accessibility traps in type
Whether you’re designing apps, websites or prototypes, you’ll leave with a sharper eye, smarter strategies and practical tools to make your typography cleaner, clearer, and way more effective. If you want to, bring your questions, your curiosity, and your worst type crimes – we’re here to save them.
Tessa GriffioenSenior Service Designer @nlmtd
Tessa is a freelance senior service designer and design strategist with experience in effectively leading teams in translating human insights into physical and online experiences. In her recent roles, she was responsible for redesigning end-to-end journeys and service maps with high social impact. She loves to bring together different people within an organisation and translate strategy into concrete human experiences, frameworks, and visuals.
From knowing towards doing: growing your users’ capacity to act
The Dutch WRR (Scientific Councel of Government Policy) recently published reports on humans’ capacity to act. Consisting of both cognitive and non-cognitive capabilities, one’s capacity to act defines how capable we are in navigating certain goals in life: such as filling in tax returns, paying our bills, applying for jobs, or (financially) planning for retirement.
In the context of a public compensation scheme, me and my team developed a framework for better understanding, activating and informing different user groups based on their capacity to act. Within this framework, six archetypes are defined based on the level of their cognitive and non-cognitive capabilities.
The key takeaway is the content of this framework, and how it can be used to help your users use and understand your service our product.
Workshop: Growing your users’ capacity to act: working with an archetype framework
The Dutch WRR (Scientific Councel of Government Policy) recently published reports on humans’ capacity to act. Consisting of both cognitive and non-cognitive capabilities, one’s capacity to act defines how capable we are in navigating certain goals in life: such as filling in tax returns, paying our bills, applying for jobs, or (financially) planning for retirement.
In this workshop, we are actively working with a framework for better understanding, activating and informing different user archetypes. By the end of the session, you will have applied the framework to your product or service, and refined it based on your users' cognitive and non-cognitive capabilities.
Mall AllpereIndependent Design Leader
Mall Allpere is an experienced design leader who has built and scaled thriving UX, product and Service design teams at companies such as Tele2, Swedbank, Telia, Electrolux, and Nokia, Mall Allpere specializes in bridging design practice with business strategy and tactics. Passionate about design maturity and organizational impact, Mall Allpere brings a mix of practical insights and candid lessons from working at the intersection of practical design and business leadership.
The Business Value of Design - From Trust to Tangible Impact
We often talk about “getting a seat at the table.” But what does it take for design to earn that seat, and keep it?This talk introduces a practical framework for understanding and communicating the business value of design. Through real-world examples from Tele2 and other large organizations, we’ll explore how design drives both direct impact; measurable outcomes like increased conversion, reduced costs, and smarter business models and indirect impact; building trust, retention, and long-term growth.We’ll also look at what makes these efforts succeed (or fail) and how connecting design practice to business goals turns “getting a seat at the table” into becoming part of the business itself.
Digital Workshop: The Business Value of Design: From Practice to Impact
Designers often talk about wanting to influence early and having “a seat at the table”, but what does it actually take to earn trust and influence in business decisions that impact design and customer experience? In this hands-on workshop, we’ll explore practical ways to connect design practice to measurable business value. We will talk about real examples of successes and failures that illustrate how design can become a trusted partner in corporate decision-making. Together, we’ll reflect on strategies that work, pitfalls to avoid, and how to build long-term credibility for design within organizations.
Key takeaways
- Concrete tools and stories on how to to link design activities to business outcomes in a clear and credible way.
- Practical methods to position design as a strategic partner, not just a service provider.
- Inspiration and tools for gaining trust and influence with stakeholders and executives.
Workshop Session 3 – 14:20
Roberto ChavesProduct/UX Designer @Tabi
First impressions define whether users stay or leave. In today’s competitive landscape, a functional MVP isn’t enough, you need a Minimum Lovable Product (MLP) that users genuinely enjoy using from the very start.
In this workshop, you’ll learn to identify the core experiences that matter most, remove friction, and design for moments of delight. Together, we’ll explore strategies for building products that people don’t just try, they fall in love with!
Breaking Rituals and the Art of Communicating Design
How do we break free from outdated rituals and redefine design processes to create real impact? This talk explores the art of effectively communicating the value of design to stakeholders while critically evaluating and adapting processes for each unique team and project. Through engaging stories and practical lessons drawn from years of experience as both a designer and former developer, Roberto Chaves shares how to improve collaboration, inspire change, and put user-centered design at the heart of decision-making.
Attendees will leave with new tools and mindsets to navigate complexity, challenge unhelpful habits, and drive meaningful impact across the entire product development process.
Workshop: The Art of Designing Minimum Lovable Products
First impressions define whether users stay or leave. In today’s competitive landscape, a functional MVP isn’t enough, you need a Minimum Lovable Product (MLP) that users genuinely enjoy using from the very start. In this workshop, you’ll learn to identify the core experiences that matter most, remove friction, and design for moments of delight. Together, we’ll explore strategies for building products that people don’t just try, they fall in love with!
Gabriela Celeste Flores VillarrealSr. Product Designer @ VASS Peru
Gabriela is a peruvian Senior Product Designer and one of the Friends of Figma team leads in Lima, Peru. I’m passionate about creating meaningful digital experiences that balance user needs and business goals. With global experience across diverse markets, I blend creativity, strategy, and collaboration. Recently, I’ve been exploring how AI can shape smarter, more intuitive products. I’m always learning and growing.
Digital Workshop: Figma Make: Redefining Product Design Through the Power of AI
In this workshop, we will explore how Figma Make uses AI to help designers create smarter and more complete digital solutions. You will see how this tool can fit naturally into your design workflow, how it can boost your creativity, and how to make the most of its AI-powered features.
Together, we will design a new project from scratch, a simple MVP that shows how Figma Make can help you move from idea to execution faster and more efficiently.
Key takeaways:
- Learn how Figma Make integrates AI to enhance your design process
- Discover practical tips and real examples of how this tool can make your workflow more efficient and impactful
- Create a small but complete MVP project to experience AI in action
Jazgul Ismailova & Vicky KarponiCo-founder and CEO @ Glimma AI & Senior UX designer @ VASS Sweden
Jazgul is a forward‑thinking leader blending user‑research expertise with AI‑driven product innovation. At Glimma AI she is spearheading a new generation of usability‑testing tools that help teams set up, conduct and analyse tests faster — transforming how insights are gathered and applied in product design.
Vicky is a Senior UX Designer and Researcher with over 15 years of experience in the design field, specialising in mixed-method research, systems thinking, and agile design collaboration. Driven by curiosity and a commitment to continuous learning, she promotes UX maturity and supports evidence-based design across teams.
Workshop: Add AI-moderated usability tests to your toolset
In this hands-on workshop, you'll learn how to set up and run AI-agents that conduct usability tests from start to finish. You'll walk through the full process: prompting and configuring your test, collecting AI moderated test results, and generating automated and instant reports. Perfect for product managers, designers, and UX-researchers who want to speed up their usability testing.
We’ll also share practical learnings and tips on how to use these tools efficiently, based on insights from real projects.
