About STHLM Xperience Conference

We started STHLM Xperience Conference (shortly SXC) in 2018, because we wanted to create a place where everyone that works with experience can learn and have fun together. The conference was a total success and SXC is now a yearly event.

Our vision

Inspire and create conditions for design teams and leaders to come together and create amazing experiences.

Our Mission

Be an outstanding global forum for teams that create great experiences, by providing tools for their daily work, and networking with both local and international digital experts. Providing leadership in a rapidly changing market, and requirements on new competencies.

The team

The conference is arranged by Zington Xperience, a UX and Visual design consultancy agency in Stockholm with over 20 employees. The team behind the conference is a cross-functional digital experience team of Visual Designers, Service Designers, UX Designers and UX Writers. Meet a few of us in the team!

Tommy Marshall
Founder of SXC

Dana Leshchuk
Design & Marketing

Felizia Schnell
Tech & Digital Experience

Johan Branzell
Design & Content

Our previous conferences

2023 - Collaboration and Cooperation

In order to solve the world’s biggest problems, we all have to work together. In 2023, we focused on working together to create solutions, both globally and locally.

VISIT SXC2023

2022 - Our Health

During the last few years, tech solutions have moved into the digital spaces of all areas of society. One particular field that has seen a great digital transformation is the health sector.

VISIT SXC2022

2021 - Design of our Online World: Trust, Ethics and Integrity

With this years theme, we wanted to explore online design systems that are helping us stay connected, learn, and grow in these transformational times. Through this theme, we aim to address important issues such as Dark patterns and Ethical design, Designing for Trust, and Diversity, Equity and Inclusion.

VISIT SXC2021

2020 - Human-Centered AI

Over the last two decades computers have enhanced our human abilities to perform our work, ensure our safety, and even lighten our workload. Interest continues to increase in AI’s capabilities to improve human performance. However, there is an accompanying fear that humans will lose control of the technology they create.

VISIT SXC2020

2019 - Design for the future we want?

Design has a huge impact on people’s lives and the environment. A product or a service can make it or break it very quickly. But what products and services last in the long run? What we design today can have a lasting impact on the world and that means that we need to design for a sustainable future.

VISIT SXC2019

2018 - Design for good or evil?

How can we ensure that our products and services are good and avoid them being evil? Where does our experience of a service or product begin? In what contexts has evil design been developed? When do we really design good things? Is it enough with the intention that we are developing/implementing good design? And when do we create real value for the target groups and our customers?

VISIT SXC2018