14 November 08:00-22:00 CET

Welcome to STHLM Xperience Conference!

SXC 2024 is a must-attend hybrid conference for professionals in UX design, product development, and technology. Whether you join us in person or virtually, this event offers you the chance to connect with global industry leaders, gain fresh insights, and explore the latest trends in design and innovation.

To celebrate World Usability Day, we follow the theme "Designing for a Better World". Our conference brings together UX designers, developers, product managers, and innovators from around the world to discuss the future of design and how it impacts the way we live and work.

Through a blend of keynotes, interactive workshops, and networking sessions, SXC 2024 offers a valuable platform for learning and collaboration, tailored to the needs of both physical and digital attendees.

Is SXC for me?

Yes, if you are a Visual Designer, Product designer, UI designer, Service Designer, UX Designer or lead a team of designers and want to discover cutting-edge strategies for user experience and product design.
Definitely, if you are work with product development like PO, manager or developer and want to explore how UX design can drive innovation and sustainability.
Absolutely, if you are a design student or freelance designer and want to expand your professional network within tech.

Don’t miss out on this unique opportunity to be part of an event that’s shaping the future of design and technology. Register now and be a part of SXC 2024!

Don't miss the opportunity to get an regular tickets before we move over to Old Owl tickets!

Only until 30th of October

Why join SXC?

Inspiration and new insights

Get a ton of advice and practical examples to bring with you back to work. 6 workshops to choose from

Participate in hands-on workshops and enhance your skills in various design parts.

Networking

Expand your professional network and create meaningful connections with like-minded designers. 13 inspiring talks

Gain latest insights form design communities in different countries and engage with industry experts. After Conference

After the day full of knowledge, let's get on the dancefloor and have some fun!

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Theme 2024: Designing for a better world

There is tremendous potential in our world, and the key to unlocking it lies within each one of us. As creators of our environment, we craft technical solutions for use in our homes, schools, and workplaces, and we construct cities and communities that nurture the young and support the elderly. Let's together create a better, more inclusive, and environmentally conscious world!

The theme is inspired by the World Usability Day theme.

Our 14 amazing speakers

Jesse Showalter
Senior Product Designer and Founder @GFC

From Texas to Stockholm, Senior Product Designer and Creative Director Jesse Showalter—known for his charisma, over 16 years of design experience, nearly 400k subscribers on his design education YouTube channel, and multiple Adobe Behance live streams—joins us as a keynote speaker this year. Jesse is committed to leveraging design as a catalyst for positive behavioural change and is dedicated to creating digital experiences that resonate with users and elevate brand identities.

Dr. Setor Zilevu
Senior UX Researcher @Meta

Dr. Setor Zilevu is a Senior User Experience Researcher at Meta on the Generative A.I. team, where he is one of the lead researchers for Meta AI. Dr. Zilevu was previously a professor at New York University’s Tandon School of Engineering and lead researcher at Google. He has nearly a decade of experience in Human-Computer Interaction and Artificial Intelligence. His dedication to merging UX and AI together to improve how we research, design, and develop assistive technology earned him recognition as a 2022 Innovator Under 35 by MIT Technology Review.

Stefanie Kruse
Freelance UX Designer @reThink Product

Stefanie is a Hamburg-based UX designer with 10+ years of experience in tech. She combines her background in business and computer science with a passion for great user experiences. Today, helps impact startups and sustainable brands create accessible and sustainable user experiences. With her work as a designer and speaker, she advocates for responsible digital products.

David de Léon
Freelancing Designer, Researcher & Trainer

David de Léon is a designer and researcher with 25 years of academic and industry experience. You can tell by his hair and beard that he has been doing it for a while.

At the start of his career, David worked a decade for Sony Mobile with user research and design and innovation of mobile phone interfaces. Towards the end of his tenure at Sony, he reviewed all the design output produced by the UX teams in Sweden, Japan and China. It was then that he became obsessed with the factors that contribute to effective and impactful feedback.

That obsession resulted in a pack of cards of design critique questions and a book to be published next year.

Cecilia Steen, Service Designer @SEB & Chris Lindgren, UX for Kids @Freelance

Cecilia Rahlgård-Steen is a Service Designer at SEB, with great knowledge and experience within strategic research in the field of exploration and innovation.

Chris Lindgren has been a consulting expert in kids’ UX at SEB. She currently works as a Senior Play Designer at Toca Boca. As a board member of the Designing for Children's Rights association Chris advocates ethical, inclusive design for kids.

Jorge Alonso
Product Designer @BBVA via Nateevo

With nearly 8 years as a UX/Service Designer, Jorge has spent the past 2.5 years working with BBVA Holding as a consultant at Nateevo, in Spain. As a psychologist, he believes in living the experiences he designs to align business strategies with user needs through evidence-based research. Viewing design as a reflection of society, he focuses on facilitating meaningful interactions between people and objects. Committed to the idea that “the process is more important than the result,” he prioritizes a thorough design process to explore and solve problems effectively.

Zoe Bockasten
Product Design Lead @Nordnet Bank

For the past 10 years, Zoe has been tinkering with product design in fintech, gaming, and B2B spaces. Starting out her design journey at Canada's top startup incubator, the DMZ at Toronto Metropolitan University, she made her way to the Stockholm design community in 2017. The design field is often the one organisations turn to when looking for innovation, whether tackling systematic change or bringing moments of delight to customers, and in each role her team was tasked with just this, and now she's bringing these stories to the SXC stage.

Jimmy Larsson
Managing Partner, Business Design Director @Gullers Grupp

Jimmy Larsson is an experienced leader and innovator in Business Design with over 17 years of experience driving insight-led cultures and creating transformative work for clients.

His expertise spans strategic design, innovation, analytics, branding, and marketing, backed by a Master's degree in Digital Management focusing on Business Innovation, an MBA in Brand Management, and certifications in Business Innovation and Management.

Jimmy has built and led cross-disciplinary teams of up to 20+ at leading consultancies, implementing mixed methods to improve productivity, quality, and innovation for Fortune 500 companies.

Recognized internationally, he has been named one of 25 innovative individuals reshaping engagement in Europe, the Middle East, and Africa, and ranked #35 out of 100 people making Sweden a better place by Shortcut.

Sanni Nyström
Product Designer @SJ via Cartina

Sanni Nyström is a product designer who has a passion for design and problem-solving, especially in close collaboration with cross-functional teams. Apart from working with design Sanni, likes to co-organise meet-ups with Femmes in UX, and ski down mountains covered in powder.

Raquel Machin
Sr. Design Manager @EasyPark

Raquel is a Product Design Lead with over 15 years of experience collaborating with industry leaders like Volvo, Spotify, and BBVA. Her expertise lies in creating scalable design systems, leading cross-functional teams, and delivering core experiences across multi-platform ecosystems. She is passionate about shaping more sustainable, future-proof digital experiences.

Mansooreh Shahtalab, UX Design Manager & Dimitar Minovski, Senior UX Researcher @Ericsson

Mansooreh is an interaction designer at heart, with expertise in the user experience field. Currently, she focuses on establishing effective design processes and fostering a design-centric culture within a complex organization. Her approach centers on creating impactful change through incremental improvements while guiding the organization to understand the value of design. Even in the B2B space, where users may seem distant, she believes they are always reachable and strives to ensure that user-centered thinking is integrated into every aspect of the business.

A former data analyst turned user experience researcher, Dimitar is on a quest to dig deep into human psychology and behavior. After years of exploring how autonomous vehicles and humans could co-exist on the roads, while completing a Ph.D. on the topic, Dimitar's focus today at Ericsson is on a much broader topic—how the internet is shaping society and what that means for the future of mobile technology.

Emily Anderson
Founder @Ampersand

Having experience working amongst highly regulated, and emotionally charged industries, Emily's core purpose is to raise awareness of the impacts products and services can have on the people experiencing them, and the consequential impacts to businesses.

Emily spent many years designing unhappy paths, context, inclusion, behaviours, emotions. Now, her mission is to help as many designers and businesses bring this thinking into their day-to-day thinking.

6 in-person workshops to choose from

Moa Bogren & Jens Wedin
@Studio Manfred

Moa Bogren has over ten years of experience working with product and tech in roles such as Customer and user Research, UX and Data in a wide variety of different fields and organisations.   

Jens Wedin has 24 years of experience in design, research, and leadership. Jens is the co-founder and CEO of Studio Manfred and co-founded State of Design and Design Leadership Community in Sweden.

Anna Rátkai, UX Researcher @Kind Commerce & Stefanie Kruse, UX Designer @reThink Product

Stefanie is a seasoned freelance UX designer from Hamburg with over 10 years of experience in tech. Stephanie combines her expertise in business and computer science with a passion for creating exceptional user experiences, helping impact startups and sustainable brands.

Anna is a UX researcher, speaker, and sustainable design advocate. She is the force behind Kind Commerce, your go-to place for sustainable e-commerce design ideas. Anna is also passionate about building the local Gothenburg UX community by organizing meetups.

Burcu Arsoy, Design Lead @Electrolux & Vaida Pakulyte, UX Lead @Technigo

Burcu Arsoy is a multi-disciplinary designer with over 15 years of experience in various design disciplines. In the last 10 years, she focused mainly on Service and UX Design. Her responsibilities have evolved over time into design leadership.

Vaida Pakulyte is a UX researcher and designer. She has worked in IOT, Fintech, E-commerce and believes that products and services must add value to people’s lives and society. Creating an intuitive and user-focused product or service is easier said than done, but aiming towards that and contributing to user wellbeing is what motivates her daily design decisions. Vaida is also passionate about personal leadership and making unique perspectives visible through mentoring in the design field.

Linda Stenmark
Design Lead @MUM Experience

Linda is specialized in inclusive design and facilitating the creative process. She has been working as a consultant since 2010 on digitalization projects and with leadership. She balances creativity and solution focus perfectly and engages the audience with interactivity, quirks and interesting observations.

She has a thing for trying out new ways of working and shares her reflections and learnings on Instagram @EnKoppUX.

Fintan Collier
UX Craft Lead @Valtech

Fintan Collier is a Senior UX Designer and has led the career guidance product design at Arbetsförmedlingen, and now focuses on designing products for users with disabilities. As the UX Craft Lead at Valtech he has increased Craft Circle participation three-fold over the last twelve months through a program of explorative learning events.

Before focusing on Design, he held numerous marketing roles in Sweden, Ireland and Hong Kong and authored “Change Careers Without a Pay Cut” with his learnings from finding purpose in his career.

Danwei Tran Luciani, VP of Product & Miriana Giai Gischia, Lead Product Designer @Detectify

Danwei is currently working at Detectify, a Swedish cyber security company, leading Product. Her work ambitions include shaping a product vision that is exiting for both product teams and commercial teams, designing the best experience possible for each individual in the product division, and demonstrating how focus on user value brings positive impact on the business.

Miriana is the Lead Product Designer at Detectify. With a background in UX/UI consulting for the Swedish public sector, she's passionate about creating accessible design solutions while aligning teams and people towards common goals.

3 Digital workshops will be announced shortly.

On-site experience

7A Posthuset, located at Stockholm's most central address, just 1 minute from Stockholm Central Station. The main stage in one of the two atriums with beautiful light and capacity for up to 300 people. There will be breakfast, lunch and fika served all day, plus the afterparty!

Check out pictures from previous events

We have gathered some information about local travel, hotel recommendation (including discount code) and sightseeing can be found on our Practical information page!

Karin Zingmark, Author, Keynote Speaker, Investor @Zingmark Consulting
SXC Moderator 2024

SXC 2024 Opening

09:00 Thursday

20m

Palmsalen

The founder of SXC Tommy Marshall will welcome you to this year’s conference and introduce our moderator.

Round up

17:30 Thursday

15m

Karin Zingmark, Author, Keynote Speaker, Investor @Zingmark Consulting

Karin has extensive experience in change management and communication from leading positions in various industries, most recently as CMO at Microsoft in Sweden. She is the author of two books “Maxa Snacket” (Liber 2017) and its sequel “Maxa Modet” (Liber 2020). Karin is active on several boards, both startups and a publicly traded company, and she also invests in some of these companies. She has a certification in the foundations of Neuroleadership from the Neuroleadership Institute and is a part of the global team of educators of Duke Corporate Education. She is a sought-after moderator and speaker, and is also named one of Sweden’s 100 most popular speakers for six consecutive years.

The digital experience

We understand that you might have a busy live, so we are preparing a customised, immersive experience for all who prefers to join us online from the comfort of your office or home. There will be fun tailored activities and workshops for digital participants. This year you can choose to join through the webpage or get an immersive experience.

Read about what to expect as a digital participant

Richard Lilja, Senior Designer and Frontend Developer @Zington
Digital Moderator SXC 2024

Richard is a Senior Designer and Frontend Developer who’s passionate about where humans and technology intersect. He's curious about all things design and a champion of user-centered design and research. Richard enjoys mentoring junior designers, helping them find their paths and feel at home in our awesome design community. He believes in swapping rigid rules and one-size-fits-all solutions for a flexible toolkit and an open mind.

On-site conference Full day 08:00-22:00 (Stockholm)

Access to all talks, keynote speaker, and workshops. Breakfast, lunch, coffee breaks and after party with snacks are included in the price. All talks will be recorded and shared after the conference.

Regular ticket 7150 SEK (635€) + VAT Until November 5th. (Old owl 8800 SEK + VAT)

On-site conference Afternoon ticket 13:30-22:00 (Stockholm)

Busy morning? Join the on-site conference after lunch (13.30). Access to the talks after the lunch break, keynote speaker, and workshops. Coffee break and after party with snacks are included in the price. All talks will be recorded and shared after the conference.

Regular ticket 5000 SEK (442€) + VAT Until November 5th. (Old Owl 6000 SEK + VAT)

Online conference

Join us from anywhere and get the recordings of all talks later.

Regular ticket 3000 SEK (265€) + VAT Until November 5th. (Old Owl 3500 SEK + VAT)

Discounts

50% discount for students (Use the code SXCStudent2024).
50% discount when ordering min. 10 online tickets.
20% discount when ordering min. 5 on-site tickets.

Get the latest updates from SXC

STHLM Xperience Conference is a must-attend hybrid conference for professionals in UX design, product development, and technology. Whether you join us in person or virtually, this event offers you the chance to connect with global industry leaders, gain fresh insights, and explore the latest trends in design and innovation.

Our conference brings together UX designers, developers, product managers, and innovators from around the world to discuss the future of design and how it impacts the way we live and work. Through a blend of keynotes, interactive workshops, and networking sessions, SXC 2024 offers a valuable platform for learning and collaboration, tailored to the needs of both physical and digital attendees. Top UX online Conference with networking activities, workshops and inspiring talks.