Get your Early Bird ticket
Only a limited number of tickets available until 12th of September

Welcome to STHLM Xperience Conference 2025!

SXC 2025 is a must-attend hybrid conference for professionals in UX design, product development, and technology. Our conference brings together UX designers, developers, product managers, and innovators from around the world to discuss the future of design and how it impacts the way we live and work.

Through a blend of keynotes, interactive workshops, and networking sessions, SXC 2025 offers a valuable platform for learning and collaboration, tailored to the needs of both physical and digital attendees.

To celebrate World Usability Day, we are embracing this year's theme! Check out our previous events while we get ready for another great celebration.

Register now and be a part of SXC 2025!

Emerging technologies like artificial intelligence, augmented reality, and immersive interfaces are transforming human interactions with digital systems and environments. As these innovations rapidly evolve, it is crucial to prioritize user privacy, build robust trust mechanisms, and maintain human-centered design principles. By thoughtfully integrating technological advancements with ethical considerations, we can create digital experiences that are not only powerful and innovative but also respectful of individual needs and rights.


Ready to share your thoughts? Become our speaker

Why join SXC?

Networking

Expand your professional network and create meaningful connections with like-minded designers.

13 inspiring talks

Gain latest insights form design communities in different countries and engage with industry experts.

After conference

After the day full of knowledge, let's get on the dancefloor and have some fun!

6 workshops to choose from

Participate in hands-on workshops and enhance your skills in various design parts.

Inspiration and new insights

Get a ton of advice and practical examples to bring with you back to work.

Keynote speakers

Freddie Öst
Founder & Brand Director @Snask. Closing keynote.


Freddie Öst, the Swedish brand director who co-founded Snask. Freddie defies norms and breaks free from the boring chains of convention. He's a champion for self-expression and boldness, which is downright obvious in Snask's eye-popping projects. Freddie has spoken in over 40 countries the last years at places like Stanford University, Google HQ, SXSW and many others. Brace yourself.

SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. They seek to challenge conservative frameworks and they do it with their backs straight, supported by their unbreakable values. They don't cower away from the challenge, as they see that the magic lies within the unexplored. In order to be great - you have to be brave and bold. In order to be real - you have to stand up for your opinions and beliefs. And that is Snask - brave, bold and real. They excel at branding, design and film and refuse to do anything else than what they see as world class. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience. They take on the responsibility to stay engaged, give a damn, and strive for empathy. There is a short word for this assumption of responsibility: Snask.

Speakers

Tetiana Gulei
Senior UX Designer @ONWARD Medical

Tetiana is a Senior UX Designer based in the Netherlands. Starting her career as an engineer, she developed a passion for user-centric and accessible design, together with an interest for technology and innovation. She also shares her UX expertise through conference talks and LinkedIn Learning courses on various UX topics, reaching over 50,000 students worldwide.

Andre Fangueiro
Head of Design @Tietoevry

Andre Fangueiro is a seasoned design and innovation leader with a career spanning over two decades across Europe. With a background in Design, Andre has worked with global brands such as Canon, Nestlé, Giant Bicycles, Invacare Medical, and Laerdal Medical, as well as pioneering startups.

Currently serving as the Head of Design at Tietoevry and the Founder of Human-Lab.eu, Andre specializes in creating human-centered experiences, shaping design strategies, and driving innovation at the intersection of technology and business.

Annelie Tinworth
UX Content Design Lead @Volvo Cars

Annelie is the UX Content Design Lead at Volvo Cars, overseeing customer support content across in-car, app, and web platforms. With nearly two decades of experience in UX, content and localization, she has worked with global teams in fin-tech (Klarna), consumer goods (Dometic), lifestyle (Nike), and software (Bluebeam).

Annelie embraces AI as a tool to enhance her craft, blending content design with analytical systems thinking and creativity. Some call it 'content engineering'. She calls it 'frustrating fun'. Based in Stockholm, she enjoys kite surfing and sharing her knowledge as a speaker and mentor in the design community.


Oliver Schöndorfer
Typography Consultant & Founder @Pimp my Type

Oliver Schöndorfer is a typography expert and UI designer from Austria, helping UX and design teams improve digital products through smarter type. With 15+ years of experience, he empowers designers to boost usability, accessibility, and brand consistency. Through Pimp my Type, the Font Friday Newsletter, and consulting, he shares practical insights in a uniquely fun and engaging way. When he’s not geeking out over type, he’s hiking with his wife, takes care of their three girls, or hand-grinding coffee – because details matter everywhere.

Marianne Stjernvall
Founder & CRO Expert @ConversionHub

Having spent over ten years in CRO, growth, and personalization roles, Marianne has just launched a new CRO agency—ConversionHub, which guarantees senior consultants. This self-professed ”Queen of CRO” has worked as a Digital Director for Tele2 and advised the AI startup Bubbi.ai. For Marianne, giving back to the community is essential, so she’s a regular event speaker and happily gives a helping hand whenever she can.

Oleksii Tkachenko
Senior Content Designer @TravelPerk

Oleksii is a Senior Content Designer at TravelPerk, currently based in London. With 8+ years of expertise in Content and UX, he champions scalable content strategies to help products communicate with clarity and consistency. Beyond his role at TravelPerk, he’s teaching Content Design and provides mentorship for aspiring tech professionals (with 90+ students graduating in the last 3 years). Outside of work, he finds inspiration in street photography and enjoys creating zines, photo books, and limited-run prints.

Daniel Stridsberg
Co-founder & Design Director @ROST Studio

Daniel Stridsberg is a senior interdisciplinary designer and co-founder of ROST Studio, where he and Johan Ronnestam help brands and products come to life through strategy, storytelling, and human-centered design. With nearly two decades of experience leading UX, product, and brand initiatives, Daniel works across disciplines and industries to turn complexity into clarity — and ideas into impactful experiences.


He specializes in bridging narrative and systems thinking, facilitating deep design processes, and helping teams shape meaningful and emotionally resonant solutions in a world of rapid automation.

Tessa Griffioen
Senior Service Designer @nlmtd

Tessa is a freelance senior service designer and design strategist with experience in effectively leading teams in translating human insights into physical and online experiences. In her recent roles, she was responsible for redesigning end-to-end journeys and service maps with high social impact. She loves to bring together different people within an organisation and translate strategy into concrete human experiences, frameworks, and visuals.


Roberto Chaves
Product/UX Designer @Tabi

First impressions define whether users stay or leave. In today’s competitive landscape, a functional MVP isn’t enough, you need a Minimum Lovable Product (MLP) that users genuinely enjoy using from the very start.

In this workshop, you’ll learn to identify the core experiences that matter most, remove friction, and design for moments of delight. Together, we’ll explore strategies for building products that people don’t just try, they fall in love with!

Workshop facilitators

Oliver Schöndorfer
Typography Consultant & Founder @Pimp my Type

Oliver Schöndorfer is a typography expert and UI designer from Austria, helping UX and design teams improve digital products through smarter type. With 15+ years of experience, he empowers designers to boost usability, accessibility, and brand consistency. Through Pimp my Type, the Font Friday Newsletter, and consulting, he shares practical insights in a uniquely fun and engaging way. When he’s not geeking out over type, he’s hiking with his wife, takes care of their three girls, or hand-grinding coffee – because details matter everywhere.

Cori Widen
User Research Lead @Photoroom

Cori Widen is a user research leader with more than 13 years of experience in tech and works with product and design teams on understanding their users and meeting user needs. At Photoroom, she's taking a human and AI driven approach while leading the user research function.

Tetiana Gulei
Senior UX Designer @ONWARD Medical

Tetiana is a Senior UX Designer based in the Netherlands. Starting her career as an engineer, she developed a passion for user-centric and accessible design, together with an interest for technology and innovation. She also shares her UX expertise through conference talks and LinkedIn Learning courses on various UX topics, reaching over 50,000 students worldwide.

Roberto Chaves
Product/UX Designer @Tabi

First impressions define whether users stay or leave. In today’s competitive landscape, a functional MVP isn’t enough, you need a Minimum Lovable Product (MLP) that users genuinely enjoy using from the very start.

In this workshop, you’ll learn to identify the core experiences that matter most, remove friction, and design for moments of delight. Together, we’ll explore strategies for building products that people don’t just try, they fall in love with!

Tessa Griffioen
Senior Service Designer @nlmtd

Tessa is a freelance senior service designer and design strategist with experience in effectively leading teams in translating human insights into physical and online experiences. In her recent roles, she was responsible for redesigning end-to-end journeys and service maps with high social impact. She loves to bring together different people within an organisation and translate strategy into concrete human experiences, frameworks, and visuals.


Digital workshops

We're back in 7A POSTHUSET

This year's physical conference will be at 7A Posthuset. The main stage in one of the two atriums with beautiful light and capacity for up to 400 people. Break out sessions, lunch, and mingle will take place in the other. 

7A knows that food and drink are an important part of a successful and inspiring conference. There will be breakfast, lunch, and fika and coffee and tea served all day. Vegetarian or vegan? Allergies? No problem, just let us know.

Moderator

Karin Zingmark
Author, Keynote Speaker, Investor @Zingmark Consulting

Karin has extensive experience in change management and communication from leading positions in various industries, most recently as CMO at Microsoft in Sweden. She is the author of two books “Maxa Snacket” (Liber 2017) and its sequel “Maxa Modet” (Liber 2020). Karin is active on several boards, both startups and a publicly traded company, and she also invests in some of these companies. She has a certification in the foundations of Neuroleadership from the Neuroleadership Institute and is a part of the global team of educators of Duke Corporate Education. She is a sought-after moderator and speaker, and is also named one of Sweden’s 100 most popular speakers for six consecutive years.

Welcome & Opening Remarks

Palmsalen
  • Short intro by the host
  • Theme of the year: "Emerging Technologies & Human Experience"
  • Highlight today's structure, key sessions, and sponsors

Read more

Panel Discussion with speakers

Palmsalen

Digital Conference

This year's digital conference will be streamed and recorded via Confetti. We will stream with two cameras from the main stage at 7A Posthuset. We have dedicated workshops for digital participants for with digital facilitators on site. Questions to speakers and chat will be available for both the digital and physical audience on our site. The stream will have subtitles and we'll be using different interactive tools to make sure that our digital participants feel included and part of the conference.

Digital Moderator

Richard Lilja
Senior Designer and Frontend Developer @Zington

Richard is a Senior Designer and Frontend Developer who’s passionate about where humans and technology intersect. He's curious about all things design and a champion of user-centered design and research. Richard enjoys mentoring junior designers, helping them find their paths and feel at home in our awesome design community. He believes in swapping rigid rules and one-size-fits-all solutions for a flexible toolkit and an open mind.

Ticket prices

We offer different ticket prices depending on when you purchase your ticket. You can choose between joining us On-site in Stockholm, from anywhere Online or combining the experiences with our afternoon tickets where you join after lunch at Posthuset.

Ticket type Super Early Bird SOLD OUT Early Bird 15/9 Regular ticket 30/10 Old owl 12/11
On-site 3995 5995 7995 9995
Online 1250 2050 2850 2850
Afternoon 3000 4250 5500 6995

*All prices are excluding VAT and in SEK.

*There is a limited amount of tickets available for each batch.

Discounted tickets

For groups of more than 5 On-site tickets we offer 20% discount and for more than 10 digital tickets we offer 50% discount (use the Group ticket batches in the checkout.

For students and newly graduates who are looking for a job we offer a limited amount of on-site tickets for a fixed price of 1750 SEK until the 05/06 with a code STUDENTEARLYBIRD and 50% discount starting from 06/06 with a code STUDENTSXC2025

Calling for sponsors and speakers

Suggest yourself or someone else. We will be selecting speakers continuously, so be sure to send us your material and ideas as soon as possible.

Contact us at  sthlm.xperience@zingtongroup.com  if you have any questions or feedback about the event. See you at the conference!