Welcome to STHLM Xperience Conference!

SXC 2024 is a must-attend hybrid conference for professionals in UX design, product development, and technology. Whether you join us in person or virtually, this event offers you the chance to connect with global industry leaders, gain fresh insights, and explore the latest trends in design and innovation.

To celebrate World Usability Day, we follow the theme "Designing for a Better World". Our conference brings together UX designers, developers, product managers, and innovators from around the world to discuss the future of design and how it impacts the way we live and work.

Through a blend of keynotes, interactive workshops, and networking sessions, SXC 2024 offers a valuable platform for learning and collaboration, tailored to the needs of both physical and digital attendees.

Is SXC for me?

  • Yes, if you are a Visual Designer, Product designer, UI designer, Service Designer, UX Designer or lead a team of designers and want to discover cutting-edge strategies for user experience and product design.
  • Definitely, if you are work with product development like PO, manager or developer and want to explore how UX design can drive innovation and sustainability.
  • Absolutely, if you are a design student or freelance designer and want to expand your professional network within tech.

Don’t miss out on this unique opportunity to be part of an event that’s shaping the future of design and technology. Register now and be a part of SXC 2024!

Don't miss the opportunity to get an regular tickets before we move over to Old Owl tickets!

    Only until 30th of October

Why join SXC?

Inspiration and new insights
    Get a ton of advice and practical examples to bring with you back to work.
 6 workshops to choose from
    Participate in hands-on workshops and enhance your skills in various design parts.
Networking
    Expand your professional network and create meaningful connections with like-minded designers.
13 inspiring talks
    Gain latest insights form design communities in different countries and engage with industry experts.
 After Conference
    After the day full of knowledge, let's get on the dancefloor and have some fun!
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Theme 2024: Designing for a better world

There is tremendous potential in our world, and the key to unlocking it lies within each one of us. As creators of our environment, we craft technical solutions for use in our homes, schools, and workplaces, and we construct cities and communities that nurture the young and support the elderly. Let's together create a better, more inclusive, and environmentally conscious world!

The theme is inspired by the World Usability Day theme.

Read more about our interpretation of the theme

Our 14 amazing speakers

Opening Keynote: Jesse Showalter, Senior Product Designer and Founder @GFC
Designing for Positive Behavioral Change: Cultivating Mental Well-being and Kindness Through Design

From Texas to Stockholm, Senior Product Designer and Creative Director Jesse Showalter—known for his charisma, over 16 years of design experience, nearly 400k subscribers on his design education YouTube channel, and multiple Adobe Behance live streams—joins us as a keynote speaker this year. Jesse is committed to leveraging design as a catalyst for positive behavioural change and is dedicated to creating digital experiences that resonate with users and elevate brand identities. 

Closing Keynote: Dr. Setor Zilevu, Senior UX Researcher @Meta
Designing AI with Humanity in Mind

Dr. Setor Zilevu is a Senior User Experience Researcher at Meta on the Generative A.I. team, where he is one of the lead researchers for Meta AI. Dr. Zilevu was previously a professor at New York University’s Tandon School of Engineering and lead researcher at Google. He has nearly a decade of experience in Human-Computer Interaction and Artificial Intelligence. His dedication to merging UX and AI together to improve how we research, design, and develop assistive technology earned him recognition as a 2022 Innovator Under 35 by MIT Technology Review. 

Stefanie Kruse, Freelance UX Designer @reThink Product
How to bring sustainability into every one of your projects

Stefanie is a Hamburg-based UX designer with 10+ years of experience in tech. She combines her background in business and computer science with a passion for great user experiences. Today, helps impact startups and sustainable brands create accessible and sustainable user experiences. With her work as a designer and speaker, she advocates for responsible digital products.

David de Léon, Freelancing Designer, Researcher & Trainer
The gentle art of design feedback

David de Léon is a designer and researcher with 25 years of academic and industry experience. You can tell by his hair and beard that he has been doing it for a while.

At the start of his career, David worked a decade for Sony Mobile with user research and design and innovation of mobile phone interfaces. Towards the end of his tenure at Sony, he reviewed all the design output produced by the UX teams in Sweden, Japan and China. It was then that he became obsessed with the factors that contribute to effective and impactful feedback.

That obsession resulted in a pack of cards of design critique questions and a book to be published next year.

Cecilia Steen, Service Designer @SEB  & Chris Lindgren, UX for Kids @Freelance
Don't leave the kids behind!

In a world that is becoming increasingly digitalised, children are often excluded due to the lack of appropriate digital services. In this talk we will share lessons learned from the child-centered design process of SEB Neo - a financial service for children and their guardians. You will get a sneak peak into the production, research insights, and our effort in democratising financial literacy. 

Cecilia Rahlgård-Steen is a Service Designer at SEB, with great knowledge and experience within strategic research in the field of exploration and innovation. 

Chris Lindgren has been a consulting expert in kids’ UX at SEB. She currently works as a Senior Play Designer at Toca Boca. As a board member of the Designing for Children's Rights association Chris advocates ethical, inclusive design for kids.

Jorge Alonso, Product Designer @BBVA via Nateevo
Building bridges: Creating common grounds between expert design and “fuzzy” design

This talk will explore how the production process has revolutionised design and transformed the role of designers. Jorge will discuss the evolution of design, the emotional journey of designers, and the importance of empowering minorities and fostering community through innovative solutions. Real-life examples will illustrate how designers have made impactful changes in their local environments. The session will conclude with reflections on the broader impact of design, emphasising the importance of a thorough design process over the final result.

With nearly 8 years as a UX/Service Designer, Jorge has spent the past 2.5 years working with BBVA Holding as a consultant at Nateevo, in Spain. As a psychologist, he believes in living the experiences he designs to align business strategies with user needs through evidence-based research. Viewing design as a reflection of society, he focuses on facilitating meaningful interactions between people and objects. Committed to the idea that “the process is more important than the result,” he prioritizes a thorough design process to explore and solve problems effectively.

Zoe Bockasten, Product Design Lead @Nordnet Bank
Making time for innovation

The concept of innovation has taken over popular culture the past 15 years, each time promising a massive shift in how we live our lives. How do we take this term that has become so abstract and bring it into our daily design work? This talk will explore what innovation means to our personal development, to the growth of your design team, and to the products we build. Most of all, how do we carve out time for this important work alongside all the other urgent tasks at our door.

For the past 10 years, Zoe has been tinkering with product design in fintech, gaming, and B2B spaces. Starting out her design journey at Canada's top startup incubator, the DMZ at Toronto Metropolitan University, she made her way to the Stockholm design community in 2017. The design field is often the one organisations turn to when looking for innovation, whether tackling systematic change or bringing moments of delight to customers, and in each role her team was tasked with just this, and now she's bringing these stories to the SXC stage.

Jimmy Larsson, Managing Partner, Business Design Director @Gullers Grupp
The Future of Business Design: Balancing Profit, People, and Planet

In today's competitive landscape, understanding marketing logic as a designer is crucial. This session explores how business and service design provide a solid foundation for achieving triple bottom line results. Discover how balancing Profit, People, and Planet can lead to sustainable success and contribute to a better world.

We'll delve into real-world case studies that demonstrate why this approach matters.

This engaging talk will explore practical strategies for integrating marketing insights into design processes and how this synergy can drive triple bottom line outcomes. Whether you're a designer, marketer, or business leader, you'll gain valuable insights into creating impactful, sustainable business models.

Key Takeaways:

- Learn how to interpret marketing objectives through a designer's lens for more effective collaboration

- Understand how business and service design principles can be applied to achieve triple bottom line results

- Gain insights into measuring and communicating results of your design work

Join us to unlock the potential of Business Design in creating a more sustainable and prosperous future for all, while bridging the gap between marketing objectives and design execution.

Jimmy Larsson is an experienced leader and innovator in Business Design with over 17 years of experience driving insight-led cultures and creating transformative work for clients.

His expertise spans strategic design, innovation, analytics, branding, and marketing, backed by a Master's degree in Digital Management focusing on Business Innovation, an MBA in Brand Management, and certifications in Business Innovation and Management.

Jimmy has built and led cross-disciplinary teams of up to 20+ at leading consultancies, implementing mixed methods to improve productivity, quality, and innovation for Fortune 500 companies.

Recognized internationally, he has been named one of 25 innovative individuals reshaping engagement in Europe, the Middle East, and Africa, and ranked #35 out of 100 people making Sweden a better place by Shortcut.

Sanni Nyström, Product Designer @SJ via Cartina
Improving the digital experience for travellers affected by a traffic disruption

How hard can it be to present information about the train traffic? To inform travellers if their train is on time or delayed? It turns out that it is not easy peasy. At least not if you want to align the information in different channels. In this talk, you will hear Sanni share how SJ (a Swedish railway company for passenger traffic owned by the Swedish state) improved the experience of receiving and acting on information about delays in train traffic, all to make it better for travellers. A story of working towards the sweet spot of user needs, business value, and feasibility in product development.

Sanni Nyström is a product designer who has a passion for design and problem-solving, especially in close collaboration with cross-functional teams. Apart from working with design Sanni, likes to co-organise meet-ups with Femmes in UX, and ski down mountains covered in powder.

Raquel Machin, Sr. Design Manager @EasyPark
The Future of Accessible Design Systems

Raquel is a Product Design Lead with over 15 years of experience collaborating with industry leaders like Volvo, Spotify, and BBVA. Her expertise lies in creating scalable design systems, leading cross-functional teams, and delivering core experiences across multi-platform ecosystems. She is passionate about shaping more sustainable, future-proof digital experiences.

In this talk Raquel will talk about how integrating accessibility into design systems from the ground up can create more efficient digital experiences. You will learn how to build accessible foundations from day one, how to scale accessibility consistently across platforms  and foster a culture of inclusion through design systems.

Mansooreh Shahtalab, UX Design Manager & Dimitar Minovski, Senior UX Researcher @Ericsson
Crunching numbers to support inclusive product xperience

Ever think about the unsung heroes who keep us all connected—like the field techs installing network gear on rooftops and masts around the world? Picture yourself climbing a mast in middle of nowhere and still making a foolproof installation. The talk covers what does inclusivity mean for Ericsson and how to make sure every field technician, no matter their expertise or language, stay safe and efficient on site. It’s a behind-the-scenes look at one of our latest usability tests, packed with real-world data, geeky statistics, and practical insights.

Mansooreh is an interaction designer at heart, with expertise in the user experience field. Currently, she focuses on establishing effective design processes and fostering a design-centric culture within a complex organization. Her approach centers on creating impactful change through incremental improvements while guiding the organization to understand the value of design. Even in the B2B space, where users may seem distant, she believes they are always reachable and strives to ensure that user-centered thinking is integrated into every aspect of the business.

A former data analyst turned user experience researcher, Dimitar is on a quest to dig deep into human psychology and behavior. After years of exploring how autonomous vehicles and humans could co-exist on the roads, while completing a Ph.D. on the topic, Dimitar's focus today at Ericsson is on a much broader topic—how the internet is shaping society and what that means for the future of mobile technology.

Emily Anderson, Founder @Ampersand
The Power of Emotional Design

As product teams, we focus on designing for "delight" and aim to deliver experiences that create positive emotions. But, not every experience needs to be delightful - this talk will show you why.

Emily highlights the importance of "thinking about what can go wrong" when we're designing experiences. She shares personal stories and reflections to help you see first-hand the impact of why we must consider people's emotions and contexts.

She’ll arm you with actionable tips and tricks to help you bring risks, and emotional design into your daily thinking.

Somewhere along the way, we moved towards only designing ideal journeys, MVPs, focussing on individual screens rather than the overall system, and leaving people to feel like they're edge-cases.

Emily wants to change that.


Having experience working amongst highly regulated, and emotionally charged industries, Emily's core purpose is to raise awareness of the impacts products and services can have on the people experiencing them, and the consequential impacts to businesses.

Emily spent many years designing unhappy paths, context, inclusion, behaviours, emotions. Now, her mission is to help as many designers and businesses bring this thinking into their day-to-day thinking.

6 in-person workshops to choose from

Moa Bogren & Jens Wedin @Studio Manfred
Critical Design from Theory to Practice

The more dependent we get on technology, and the more impact design and product decisions have on our everyday life, the more important it gets that we have methods to calculate and explore future risks with these decisions. Because it impacts us not only as individuals but as a society and our planet.

Moa Bogren has over ten years of experience working with product and tech in roles such as Customer and user Research, UX and Data in a wide variety of different fields and organisations. 



Jens Wedin has 24 years of experience in design, research, and leadership. Jens is the co-founder and CEO of Studio Manfred and co-founded State of Design and Design Leadership Community in Sweden.

Anna Rátkai, UX Researcher @Kind Commerce & Stefanie Kruse, UX Designer @reThink Product
Sustainable User Journey Mapping

Let’s get practical! In this interactive session, you’ll work in small groups to practice sustainable user journey mapping. We'll provide the user journey framework, and you’ll brainstorm and sketch ideas to enhance sustainability in your projects. You’ll learn how to integrate sustainability into user journey mapping, consider sustainability holistically using the UN Sustainable Development Goals, and extend your positive impact as a designer. Additionally, your group will refine an idea and pitch it to the plenary, practicing how to effectively “sell” sustainability initiatives to stakeholders.

Stefanie is a seasoned freelance UX designer from Hamburg with over 10 years of experience in tech. Stephanie combines her expertise in business and computer science with a passion for creating exceptional user experiences, helping impact startups and sustainable brands.

Anna is a UX researcher, speaker, and sustainable design advocate. She is the force behind Kind Commerce, your go-to place for sustainable e-commerce design ideas. Anna is also passionate about building the local Gothenburg UX community by organizing meetups.

Burcu Arsoy, Design Lead @Electrolux & Vaida Pakulyte, UX Lead @Technigo
Decision Making Unravelled

Sources suggest that the average person makes 35,000 choices per day. Some of them we make without thinking, and some are more complex that require mental processes. So how often do we reflect on how we make decisions, individually or in a group? How well do we know our preferences, and how effectively do we communicate those? We'll try out different tools to foster easier and better decision making both in our personal and professional lives.

Burcu Arsoy is a multi-disciplinary designer with over 15 years of experience in various design disciplines. In the last 10 years, she focused mainly on Service and UX Design. Her responsibilities have evolved over time into design leadership.

Vaida Pakulyte is a UX researcher and designer. She has worked in IOT, Fintech, E-commerce and believes that products and services must add value to people’s lives and society. Creating an intuitive and user-focused product or service is easier said than done, but aiming towards that and contributing to user wellbeing is what motivates her daily design decisions. Vaida is also passionate about personal leadership and making unique perspectives visible through mentoring in the design field.

Linda Stenmark Design Lead @MUM Experience
Tech trend spotting and how to utilize these trends to achieve a better world

Linda is specialized in inclusive design and facilitating the creative process. She has been working as a consultant since 2010 on digitalization projects and with leadership. She balances creativity and solution focus perfectly and engages the audience with interactivity, quirks and interesting observations.

She has a thing for trying out new ways of working and shares her reflections and learnings on Instagram @EnKoppUX.

Fintan Collier, UX Craft Lead @Valtech
Unlock your Professional Purpose

Would you like to fine tune your development plan or enable your team’s collective learning? Studies have shown that not having purpose in a career can lead to lower levels of job satisfaction, poorer performance and increased work-related stress.

Join us for a 40 minute workshop to unlock your professional purpose through a series of creative exercises, deep reflection and open discussions. Finding purpose in your career will lead to higher resilience in the face of setbacks, enhanced problem-solving abilities/creativity, and improved ethical decision making. We will delve into your core passions, skills, and values for you to align with the changes you want to see in the world.

You will leave this workshop energized, with a fresh foundation for personal development and a renewed confidence in your career’s trajectory.

Fintan Collier is a Senior UX Designer and has led the career guidance product design at Arbetsförmedlingen, and now focuses on designing products for users with disabilities. As the UX Craft Lead at Valtech he has increased Craft Circle participation three-fold over the last twelve months through a program of explorative learning events.

Before focusing on Design, he held numerous marketing roles in Sweden, Ireland and Hong Kong and authored “Change Careers Without a Pay Cut” with his learnings from finding purpose in his career.

Danwei Tran Luciani, VP of Product & Miriana Giai Gischia, Lead Product Designer @Detectify
Networking and Envisioning Utopias: Design's Role in Crafting a Better World

Danwei is currently working at Detectify, a Swedish cyber security company, leading Product. Her work ambitions include shaping a product vision that is exiting for both product teams and commercial teams, designing the best experience possible for each individual in the product division, and demonstrating how focus on user value brings positive impact on the business.

Miriana is the Lead Product Designer at Detectify. With a background in UX/UI consulting for the Swedish public sector, she's passionate about creating accessible design solutions while aligning teams and people towards common goals.

3 Digital workshops will be announced shortly.

    Follow us on social media to stay in touch!

On-site experience

7A Posthuset, located at Stockholm's most central address, just 1 minute from Stockholm Central Station. The main stage in one of the two atriums with beautiful light and capacity for up to 300 people. There will be breakfast, lunch and fika served all day, plus the afterparty!

Check out pictures from previous events


We have gathered some information about local travel, hotel recommendation (including discount code) and sightseeing can be found on our Practical information page! 

Karin Zingmark, Author, Keynote Speaker, Investor @Zingmark Consulting
SXC Moderator 2024

Karin has extensive experience in change management and communication from leading positions in various industries, most recently as CMO at Microsoft in Sweden. She is the author of two books “Maxa Snacket” (Liber 2017) and its sequel “Maxa Modet” (Liber 2020). Karin is active on several boards, both startups and a publicly traded company, and she also invests in some of these companies. She has a certification in the foundations of Neuroleadership from the Neuroleadership Institute and is a part of the global team of educators of Duke Corporate Education. She is a sought-after moderator and speaker, and is also named one of Sweden’s 100 most popular speakers for six consecutive years.

Read more

The digital experience

We understand that you might have a busy live, so we are preparing a customised, immersive experience for all who prefers to join us online from the comfort of your office or home. There will be fun tailored activities and workshops for digital participants.

Read about what to expect as a digital participant

Richard Lilja, Senior Designer and Frontend Developer @Zington
Digital Moderator SXC 2024

Richard is a Senior Designer and Frontend Developer who’s passionate about where humans and technology intersect. He's curious about all things design and a champion of user-centered design and research. Richard enjoys mentoring junior designers, helping them find their paths and feel at home in our awesome design community. He believes in swapping rigid rules and one-size-fits-all solutions for a flexible toolkit and an open mind.

Read more

Tickets

On-site conference Full day 08:00-22:00 (Stockholm)

Access to all talks, keynote speaker, and workshops. Breakfast, lunch, coffee breaks and after party with snacks are included in the price. All talks will be recorded and shared after the conference.

Regular ticket 7150 SEK (635€) + VAT Until October 31st. (Old owl 8800 SEK + VAT)

On-site conference Afternoon ticket 13:30-22:00 (Stockholm)

Busy morning? Join the on-site conference after lunch (13.30). Access to the talks after the lunch break, keynote speaker, and workshops. Coffee break and after party with snacks are included in the price. All talks will be recorded and shared after the conference.

Regular ticket 5000 SEK (442€) + VAT Until 31st of October. (Old Owl 6000 SEK + VAT)

Online conference

Join us from anywhere and get the recordings of all talks later.

Regular ticket 3000 SEK (265€) + VAT Until October 31st. (Old Owl 3500 SEK + VAT)

Discounts

50% discount for students (Use the code SXCStudent2024).
50% discount when ordering min. 10 online tickets.
20% discount when ordering min. 5 on-site tickets.

Join Our Free Online Pre-Conference Event!

Get a head start on the SXC 2024 experience with our first-ever free pre-conference event! We’re offering this special event to give you a sneak peek of what’s to come at STHLM Xperience Conference 2024 on the November the 14th and to help Design for a Better World reach a broader, international audience.

Sign up for SXC Pre-Conference 2024

Get the latest updates from SXC

STHLM Xperience Conference is a must-attend hybrid conference for professionals in UX design, product development, and technology. Whether you join us in person or virtually, this event offers you the chance to connect with global industry leaders, gain fresh insights, and explore the latest trends in design and innovation.

Our conference brings together UX designers, developers, product managers, and innovators from around the world to discuss the future of design and how it impacts the way we live and work. Through a blend of keynotes, interactive workshops, and networking sessions, SXC 2024 offers a valuable platform for learning and collaboration, tailored to the needs of both physical and digital attendees. Top UX online Conference with networking activities, workshops and inspiring talks.

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